Internet Marketing

Hundreds of millions of dollars flow through the e-commerce marketplace every day. But if you can’t get your products within easy clicking distance, you’re missing out. With a concentration in Internet Marketing from Fremont College, you can learn how to put the power of Internet marketing to work for you, to send your sites and products to the top of search engine results.

Internet Marketing Program Benefits

The classes for your Internet Marketing concentration will teach you the skills and techniques that get attention on the Internet. Combine this with the business knowledge and practical training that you will learn in your core Business Administration classes, and you have a strong skill set that will put you in demand throughout the business world.

Internet Marketing Course of Study

In Fremont College’s Internet Marketing classes, you will learn how to use the power of keywords, pay-per-click advertising, and other forms of search engine optimization. These marketing courses will help you develop the ability to push the visibility of your material on Google and other major search engine, and plan e-commerce sites that make it easier for buyers to fill their shopping carts.

Internet Marketing Career Options

Thanks to the power of PAL, you will learn your classroom material at the same time you practice the real world skills. With a Business Administration Associate’s degree and a Concentration in Internet Marketing, you can open the doors to careers in marketing, web optimization, and many other e-commerce positions.

• Search Engine Optimization Specialist
  • Revise web pages to ensure that they can rise to the top of search engines’ results.
  • Develop campaigns to improve the linking power of your sites.
• Internet Marketer
  • Internet marketers tap into online activity for research purposes.
  • Connect customers with the products, services, and information they want.
• Marketing Analyst
  • Review advertising campaigns to see whether or not they have been successful.
  • Use tools like Nielsen ratings and click counts to see if an ad is doing its job.
• Keyword Optimizer
  • MSN, Yahoo, and Google track every word you search for and point you in the right direction. Keyword optimizers try to help direct the web traffic to their company's site based off search info.
• Advertising Associate
  • Support ad agencies in producing effective campaigns for products and services.