Shawn Hunter

Shawn Hunter

President & CEO - Chivas USA

One of the most experienced and innovative sports marketing minds in the United States, with an accomplished twenty-year track record in sports marketing, ticket sales, and corporate partnerships, Mr. Hunter oversees the day-to-day operation of Chivas USA, a Major League Soccer team based in Los Angeles.

Mr. Hunter joined Chivas USA from AEG, one of the world's leading sports and entertainment presenters, where for five years he held the dual titles of Chief Marketing Officer and President, AEG Sports. In the latter role, he oversaw AEG's marquee sports events and eleven sports teams worldwide, as well as the company's marketing partnership with Chivas USA.

Prior to joining AEG, Mr. Hunter was for six years the President of the NHL's Phoenix Coyotes. Under his leadership, in the Coyotes' first four seasons, the club played to a 94 percent capacity (including 69 sellouts) and transformed Phoenix into a hockey hotbed. Hunter developed and launched the popular Coyotes logo and uniform, secured strategic television and radio broadcast partnerships for the team, and created cutting edge marketing and ticketing campaigns, laying the groundwork to position the Coyotes as a premier sports franchise in Arizona.

Mr. Hunter joined the Coyotes from the Colorado Avalanche in 1996. As the executive vice president, Hunter’s first achievement was reaching a cap of 12,000 season ticket sales in just under six weeks—before the team even had a name. He was instrumental in creating and implementing the Avalanche team colors and logo as well as the logo for the Denver Nuggets. His creative initiatives and team merchandising efforts resulted in a Top 10 placement among NBA teams on an international level for licensed apparel sales.